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Privacy Policy

Effective date: 9 April 2019

Tapetown (“us”, “we”, or “our”) considers privacy an important issue, so we build and operate our online website with the protection of privacy taken into account.


This Privacy Policy sets out the types of personal information we collect from you when you use our website, how we collect and process that information, who we share it with and the rights you have in relation to that information. This Privacy Policy applies to website which is owned and operated by Tapetown.


Tapetown is the data controller of your personal data and therefore assumes responsibility for it. Any third parties your personal data is made available to are data processors and as such required to process the data as per our instructions and data protection laws.


What type of personal data do we collect?

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet Protocol (IP) address used to connect your computer to the Internet; computer and connection information. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.


We may also collect personally identifiable information that includes name, email address, communications, feedback, usage data. Your data will not be used to any other purposes than what it was acquired for unless we have notified you and, where legally required, we have your explicit consent.


How do we collect information?

When you send us a message through a contact form, we collect personal information you give us such as your name and email address as well as any other information you provide us in your messages.


When you subscribe to our newsletter on our website, we will collect the email address you have provided upon subscribing. We may also collect analytical data such as whether you have opened our emails or not in order to better tailor our communications to you.


We may use cookies to collect session information for analysis of website performance in order to continue building and improving our website for better user experience. Technologies such as beacons, pixels, tags, and scripts can also be used to collect and track information.


Why do we collect such personal information?

We collect such Non-personal and Personal Information for the following purposes only:

  • To provide and operate our services;

  • To provide visitors with ongoing customer support;

  • To be able to contact our visitors and customers with general or personalized service-related notices and promotional messages;

  • To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our trusted business partners may use to provide and improve our respective services;

  • To comply with any applicable laws and regulations.

How do we store and share your personal information?

Your information, including personal data, may be transferred to - and maintained on - computers located outside of your country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to such transfer. Tapetown takes all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy as well as any relevant data protection laws. No transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.


Our website is hosted on the platform. provides us with the online platform that allows us to provide information of our services to you. Your data is stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.


Additionally, we use Google Analytics to help us understand how visitors use our website. For further information on how Google handles data privacy, you may refer to their Privacy Policy. You have the possibility to prevent your data being used by Google Analytics by downloading the Google Analytics opt-out browser add-on, which can be found here:


We may provide personal data to other trusted businesses or persons for fulfilling the purpose it was collected for such as responding to your inquiry. In addition to Wix and Google Analytics, we may maintain personal information on other Google services such as Google Drive or Gmail. In case of a business transaction, your personal information may also be kept in our accounting program Access to this information is only given to trusted parties who need it for legitimate reasons to carry out their work responsibilities for Tapetown. It is subject to agreements that oblige these third parties to process such information only on our instructions and in compliance with applicable data protection law and appropriate confidentiality and security measures.

The security of your data is important to us, but please remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.


How do we use your personal data?

We only use your personal data for the purpose it was acquired for. If you contacted us via contact form on our website, we will only use your contact details to respond to your inquiry. The personal data and communication will be kept for a reasonable time in order to be able to respond to further inquiries. Once your data is no longer required, we will permanently delete it.

If the inquiry sent via contact form leads to a business transaction, the time of maintaining your personal data may be extended as required by relevant laws and regulations.


If you have subscribed to our e-newsletter, you will receive newsletters with updates about the company and other promotional content. We may also contact you to poll your opinions through surveys or questionnaires. When you unsubscribe from the mailing list, we will stop sending you emails and we will delete any data we have collected about you.


How do we use cookies and other tracking tools?

Tapetown uses cookies. Cookies are small text files that are stored on your device when visiting our website. Cookies serve the purpose of collecting statistical data on website use and harnessing the data obtained this way for website improvement and marketing purposes.


Some cookies will be deleted automatically from your device as soon as you leave the website (session cookies). Other cookies will be stored for a specified period of time that cannot exceed two years in each case (persistent cookies). Tapetown also uses so-called third-party cookies, which are managed by third parties in order to offer certain services.


You are able to influence the use of cookies. Most browsers have and option that limits or completely prevents the storage of cookies. However, please note that the use and convenience of our website may be limited without the cookies.


In order to keep our website user-oriented and optimise our services to you, we employ Google Analytics, a web-analysis tool from Google. Google Analytics uses cookies that track your preferences during your visit to our website. This allows us to simplify navigation, for example, thereby helping us to make the website more user-friendly. The information that is collected in this process (including your IP address) is anonymised, making personal identification impossible. An evaluation for reporting purposes is carried out only after the anonymisation process. The data generated by these cookies are usually transferred and stored on a server in the USA. As a user of our website, you always have the possibility of disabling or limiting the cookies from your browser settings.


Further information on the terms of use and the privacy options of Google are available on:


What are your rights?

You are entitled to:

  • correct any error in your personal data or update it,

  • receive a copy of your personal data that we hold,

  • delete your personal data that we no longer have a lawful ground to use,

  • object to the processing of your personal data based on the legitimate interests ground (provided our reasons for the processing don’t outweigh any prejudice to your data privacy rights), or restrict how we use your personal data whilst a complaint is being investigated


You may make such request by contacting us at or by sending us mail to Jægergårdsgade 152, 02F, Århus 8000, Denmark.


In cases where we have asked for your consent to use your data for a particular purpose, you may withdraw your consent any time by contacting us by email or mail on the same addresses as above. In such cases we will cease to use your data for the specified purpose and delete it.

You may also contact us if you wish to make a complaint about how we have handled your personal data.


The external sites linked to from website are developed by people over whom Tapetown exercises no control. These other sites may place their own cookies on your computer, collect data or solicit personal information. Please refer to the privacy notice on each site for more information.


Privacy policy updates


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.


Questions and our contact information

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at or send us mail to Jægergårdsgade 152, 02F, Århus 8000, Denmark.

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