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Playing well live is important for any band, regardless of whether they're signed to a major label or are an indie band. However, it's particularly important for indie bands for several reasons:
Building a fan base: Indie bands often rely on live performances to build a fan base. Unlike major label artists who may have the benefit of significant marketing and promotion, indie bands need to rely on word-of-mouth and live performances to attract new fans. If an indie band performs poorly live, they're less likely to attract new fans, which can hinder their ability to grow their fan base.
Selling merchandise: Live shows are an important revenue stream for indie bands. Merchandise sales, including CDs, vinyl, t-shirts, and other items, are an important source of income for many indie bands. If an indie band performs poorly live, they're less likely to sell merchandise, which can impact their ability to generate income.
Gaining industry attention: Performing well live can help an indie band gain attention from the music industry. Booking agents, record labels, and other industry professionals often attend live shows to scout for new talent. If an indie band performs well live, they're more likely to attract the attention of these professionals, which can open up new opportunities and help the band advance their career.
Creating a memorable experience: Finally, performing well live is important because it helps create a memorable experience for fans. Indie bands often rely on creating a personal connection with their fans, and live shows are a key way to do this. If a band performs poorly live, they're less likely to create a memorable experience for fans, which can impact their ability to build a dedicated fan base.
These are only a few of the reasons it really matters being a great live band, but it is incredibly essential to almost any artist out there.