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As an indie band, playing concerts abroad can be a great way to expand your audience and gain exposure in new markets. However, booking shows in a foreign country can be a daunting task. Here are some tips to help you successfully play concerts abroad as an indie band.
Research the market
Before you start booking shows, it's important to research the market in the country you want to play. Look for local music scenes and festivals, and get a sense of the type of music that's popular there. Identify potential venues and promoters, and find out what their booking policies are. Learn about local music laws and regulations, and make sure you're familiar with any necessary visas and work permits.
Network with local musicians
Networking with local musicians can be a great way to get your foot in the door in a new market. Look for indie bands in the country you want to play, and reach out to them on social media or through local music forums. Offer to do a show exchange, where they play a show in your home country and you play a show in theirs. This can help you build relationships with local musicians and promoters, and gain valuable insights into the local music scene.
Partner with local promoters
Partnering with local promoters can help you secure better venues and reach a wider audience. Look for promoters who specialize in indie music and have a track record of successful shows. Reach out to them with your EPK (electronic press kit), including music, photos, and a bio. Be clear about your expectations and budget, and be prepared to negotiate terms.
Plan your travel and logistics
Playing concerts abroad requires careful planning and logistics. Make sure you have all the necessary travel documents, including passports, visas, and work permits. Arrange for transportation to and from the airport and between shows. Book accommodations in advance, and make sure you have a clear understanding of the local currency and exchange rates. Make sure you have all the necessary equipment and gear, or arrange to rent or borrow it locally.
Promote your shows
Promotion is key to the success of your shows abroad. Use social media, email lists, and other channels to promote your shows to your existing fan base. Reach out to local media outlets and influencers to get coverage and generate buzz in the cities you're playing. Use targeted online advertising to reach new fans in each city. Make sure you have all the necessary marketing materials, such as posters and flyers, and distribute them in advance of your shows.
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